Home for the Holiday September 3, 2012

Labor Day, what is today’s holiday all about?

Many of us have the day off today, but why? Who was the real Rosie the Riveter? Who is the real "father" of Labor Day? Get your questions answered here… http://www.dol.gov/laborday/

http://www.dol.gov/laborday/images/2012banner.jpg

Home Back to School September 2, 2012

What Children Really Need for ‘Back to School’

We don’t want to add too many new items to the list. In fact, we’d suggest that if anything, many parents are doing too much. Read on here… http://parenting.blogs.nytimes.com/2012/08/27/what-children-really-need-for-back-to-school/#

http://bit.ly/N7oa7n

Bellevue Redmond Real Esate September 2, 2012

Redmond and Bellevue on CNN?s top 100 list

Both Redmond and Bellevue on CNN’s top 100 list. Read on here… http://money.cnn.com/magazines/moneymag/best-places/2012/top100/

Redmond

A rock climber at Redmond  Derby Days Kids Zone/Kids Activity area

Steve Hill Windermere Real Estate Blog March 5, 2012

Washington homebuyers realizing “market may have reached bottom of cycle”

Washington homebuyers realizing “market may have reached bottom of cycle” Read article HERE

Steve Hill Windermere Real Estate Blog February 23, 2012

5 Smart Upgrades for Underwater Homes

By Tara-Nicholle Nelson

In Staying Put: Remodel Your House to Get the Home You Want, architect Duo Dickinson gives new meaning to the term ‘housebound.’ He uses the term to refer to homeowners who have decided to stay put instead of moving up to a larger home, including those who made that decision because they are upside down on their mortgages: they owe more than the place is worth.

The premise of Dickinson’s book is something I’ve long believed myself: that staying in even an underwater home can be a smart move – and it doesn’t have to involve making do with a home that no longer works for your needs. Blinging out an upside down home with every gadget and doodad known to man can constitute throwing good money after bad, but there are a handful of upgrades that might make sense for homeowners facing negative equity.

For the most part, sensible upgrades to upside-down homes can all be described as things that either:

•make life in the place much more comfortable for the long term – alleviating the want or need to move
•boost the home’s sagging value or saleability for a relatively small investment, and/or
•begin saving the homeowners money – or even earn tax credits – immediately.

Here are five upgrades that might have upside for your lifestyle or bottom line, if you own an underwater home:

1. Cosmetics that boost curb appeal. When your home is mired in negative equity, chances are good that you might have been investing your dollars and cents into keeping your head above water and the property in sound functioning condition – not necessarily keeping the exterior at its most pristine. But if you are looking to boost your home’s value to hit an appraisal mark for refinancing, or even just trying to lure in a buyer to purchase the place as a short sale, primping your home’s exterior cosmetics can be a smart investment. Keep costs down by doing it yourself, or even hiring a reputable handyman to tackle small, but impactful tasks like:

•painting the shutters, eaves, doors and other trims – if you can paint the whole house, great – but if you can’t afford all that, painting the trims and accents can make a massive visual difference in the look and feel of your home, very inexpensively;
•adding fresh, new hardware like a mailbox, house numbers, and a front door or door knockers and kick plates; and
•landscaping – planting lush or fragrant flowers or trees, trimming up overgrown shrubs and even installing low maintenance ground cover can also transform the entire look of your home from the curb.

And while curb appeal is priority number one if you are trying to get your home sold, interior design projects of a similarly small scale can also create massive benefits for your emotions and comfort level for the buck if you’re planning to stay put for the long haul. It’s amazing what a basic paint job in your bedroom, opening (or ditching) your window coverings or installing lighting or shelves can do to make your family happier at home!

2. Economical expansion. If you crave more space and your home can be expanded within its existing footprint, consider an economical expansion – having a professional convert your garage or basement into a rental or mother-in-law type unit can be an especially good investment if you can house more family members or bring in some income within the new living space.

In a similar vein, consider adding a prefab unit in your large backyard or even building on additional square footage, if you can afford it and truly need the space. Before you do, though, make sure you get permits and check in with your local real estate pro to be sure that you’re not just overimproving the place vis-a-vis the neighborhood, digging your negative equity hole beyond your financial or emotional tolerance level or even an extended timeline you might have in mind for selling the place.

3. Greening it up. Upgrades that improve your home’s energy efficiency have inherent value in terms of scoring you points as a good citizen of the planet. But they can also improve your day-to-day living comfort – and decrease your utility bills. Buying solar panels can eliminate your electric bill entirely with an upfront investment; leasing the panels can cost you nothing upfront and keep your energy bills fixed for as long as 20 years!

And on my own personal home improvement wish list is a tankless water heater – they eliminate the need to pay to keep that big old tank of water hot, and they produce endless hot water – no matter how many showers you take. Endless hot water! (As a side benefit, if you happen to live in earthquake country like I do, you don’t have to worry about strapping the tank or checking to make sure it’s still secure after every tremor or aftershock.)

In many states, green home improvements like these and dual-paned windows, adding insulation or installing efficient heating and cooling appliances might qualify you for tax credits; check with a local tax pro to see what tax advantages you might earn by going green at home.

4. Combining quarters. A home improvement show would be nothing without someone pointing out how gloriously spacious the kitchen/dining room, master bedroom or even two smallest bedrooms could be if they could just (say it with me, folks): “knock out this wall.” If you’ve uttered those very words about your own home, consult with a contractor – many interior walls are relatively easy and inexpensive to remove, even if you might need to leave in and finish off a support beam if the wall does turn out to be load bearing.

I know it’s anathema to some agents to even think about combining two bedrooms into one; for resale purposes the rule of thumb is the more bedrooms, the better. But, here’s the deal:
(a) two teeny-tiny, unusable bedrooms are not better than one, in the eyes of most homebuyers, and
(b) most walls that are easily taken down can be equally easily put back up when it’s time to sell.

If you’ve decided to stay put in your underwater home for the next 10, 20 or even 30 years, there’s no reason resale considerations should stop you from taking down a wall that is preventing you from fully enjoying your home.

5. Built-ins that make things work. Built-in work and storage spaces in your office, garage, craft rooms, kitchen and even otherwise unusable nooks and crannies are uber-useful and can give you the feel of a highly customized luxury home without moving – and without spending much cash. (And window seats? Don’t get me started – who doesn’t love a window seat?!) Similarly, functional furniture like loft beds, Murphy beds, pot racks, pantries and armoires can create a highly customized feel and convenient lifestyle, but you can move them around the house – or even take them with you whenever you do decide to move!

Investing to improve a home that is upside down should be done very carefully, and only once you have your personal endgame firmly in mind. The budget you set to spruce up a home you need to divest of via a short sell might be vastly different from the investment you’re willing to make to enlarge a home you plan to house your family in for the next 20 years. So be intentional: get clear on your finances and your future plans for your family and career before you start spending on home improvements in this market climate.

Then, you’ll be in a position to create a regret-free home improvement plan.

Steve Hill Windermere Real Estate Blog February 22, 2012

Buyer Contingencies

Steve Hill Windermere Real Estate Blog January 31, 2012

Get Pre-Approved First!

Before you even start shopping for a home, you’ll want to be sure you have financing in place to make your next purchase.
Getting a “pre-approval” from a reputable lender is one of the first steps in your home shopping process.
Watch this video for more details:

Steve Hill Windermere Real Estate Blog January 22, 2012

Most Agents Neglect This Powerful Marketing Tool

Did you know that according to Realtor.com, only about .8% of Realtors are actually using video marketing for their business?  Plus, when considering that almost 90% of people are now using the internet for real estate based searches, wouldn’t it only make sense that your listing agent should include this as a part of their real estate marketing strategy?

However, embracing change is not always easy to do, and many real estate professionals are still relying on traditional marketing methods even though the future of real estate is online.  Therefore, by listing with us you can rest assured that we will make video marketing a priority to ensure you gain top exposure and receive the fastest and best offers possible on your home.

Step 1: Creating Video Content

The first step in preparing video content for your listing will be to create a virtual tour of your entire property.  We will be sure to highlight all the perks and benefits of your home and the surrounding neighborhood as well.

Additionally, we can include information about your school district(s), local businesses, as well as other recreational activities.  Feel free to share any other ideas you may like to include as a part of the marketing strategy, and we will be happy to accommodate where we can.

Step 2: Optimizing Your Content

As experts of video syndication and online marketing tactics, we have access to various tools and strategies that will ensure you are receiving maximum exposure for your listing.  Some of these techniques include:

Uploading to Youtube and other video marketing directories

Including videos within written article content and submitting to various platforms

Creating a property specific landing page and/or mobile website with your virtual home tour

Feeding listing data to social media pages, the MLS and other property marketing site

We have found that videos tend to really engage prospects more and really help them to get a better feel for the home and neighborhood before even scheduling a showing.  Plus, you are more likely to attract qualified buyers following this plan as well.

Step 3: Call to Action

Finally, we also ensure that there is always a unique call to action within every one of our videos, in order to capture important contact information for future follow up. This is an area that many agents can neglect, which can drastically impact your chances for success.

Therefore, we make it a point to always direct each prospect to some form of lead capture, so that we are able to build a relationship and ensure that we never miss a possible opportunity.  In other words, people are much more likely to share their information than take the time to call.

Can you now see the power behind using video marketing for your property listing?  Since creating video is so simple and can greatly enhance your chances for selling, we encourage you to contact us when ready to list your home in order to learn more about our comprehensive online marketing strategies.

For a sample video of one of my listings, visit ExclusivelyBroadview.com

Steve Hill Windermere Real Estate Blog January 17, 2012

Considering For Sale by Owner (FSBO)?

If you’re looking to sell your home in the near future, you may feel inclined to list it as a For Sale By Owner (FSBO) before working with a REALTOR®.  For many, this is considered one good way to cut back on costs and possibly earn a little more profit on the sale.

However, there are certain aspects you may want to consider before going down this path. Statistically, over 80% of FSBO’s end up being listed with a REALTOR® at some point.  Therefore, it pays to take the time to fully assess whether or not this is the right plan of action for you.

Properly Marketing Your Property

First of all, listing a home for sale can be a very time consuming and difficult process.  Unfortunately, this typically is not as easy as posting a sign in the yard and setting up a classified ad in the local newspaper.  There is certainly a lot more than meets the eye.

For instance, many FSBO websites will tout that you can obtain a wide exposure to buyers nationally, but this pales in comparison to the results that you can expect from big named sites like Realtor.com, which only agents can post to.

Next, your agent will have a lot of expertise with implementing online real estate marketing strategies that will gain you a ton of locally targeted searches.  And in fact, nearly 90% of all searches for real estate related inquiries start online.

REALTORS® will also have a strong network of both agents and buyers that they work with on a regular basis.  This is a business where it pays to network.  More contacts equal greater exposure.

Asking Price & Showings

For starters, a lot of FSBO’s will start at the wrong asking price.  This is by far one of the most important factors that goes into marketing your home, so you want to do this properly off the bat.  But, without being fully invested in your local market and understanding the current trends, it can be difficult to price the home accurately.

As alluded to in section one, selling a home can be a lot of work.  Most individuals these days have to juggle a full time job, family obligations, recreational activities, household chores, etc.  Where do you find the time for fully investing into the sale as well?

When the opportunity would arise for interested parties to view your property, you would need to schedule individual showings, open houses, inspectors, appraisers, etc., while also trying to stage and maintain your property’s appearance.  Miss out on a good opportunity for matching schedules and you can quickly lose interest.

Negotiations & Contracts

If you get to the point where you negotiate with a buyer, it is much more difficult to handle this aspect without a qualified agent.  Selling your home can be a very emotional undertaking, so it is easier to set unrealistic expectations, or to even concede on more than necessary when you don’t have a 3rd party buffer.

During most real estate transactions, both the buyer and seller will typically have a set of concessions and contingencies.  For a majority of buyers, they will expect to have some type of a financing, inspection and/or termite contingency.

This is set up for their protection, in order to complete their due diligence on the home before moving forward to closing.  If other issues are found, this may even been grounds for further negotiation or eventually walking away from the deal.

Or you will be expected to lower the price, fix the issue or offer a concession on something else in order to alleviate the problem.  Likewise, you want to ensure that the buyer is not overstepping their boundaries or that you are pressured into giving away more than is reasonable.

In summary, it’s worth taking the time to carefully consider these 3 areas before making any final decisions.  If you still decide to take the FSBO route, I sincerely wish you great success.  Also, please feel free to share myinformation with a friend and to
bookmark my page for future reference as well! If you have questions about marketing your FSBO home or are considering listing, give me a call, I am happy to discuss your options with you.

Cheers! Steve

Steve Hill Windermere Real Estate Blog January 4, 2012

How To Make A Wise Real Estate Purchase

Steve Hill, Windermere Real Estate | NW Fine Homes | 206-769-9577